Communication is about moving an audience; moving their state of knowledge, moving them emotionally, moving their perception of the world at large. The difference between the audience's mental state before and after the communication is what is important. It is the received message.
Effective communication requires knowing something about how the audience is likely to be changed by it. This is a very tall order; knowing one person well enough is hard enough, knowing a group of people, the audience, might seem nearly impossible. This makes communication a difficult art.
However there is much to be gained by effective communication, be it to sell more products, teach future generations, produce compelling art, or just feel that we have a connection with the audience. Much deliberate thought, trial and error has gone towards honing the art of communication. This is why for just about any type of intended message and audience, it is possible to find examples of effective communication that have worked in the past; we can digest these past examples, why they worked for this and that type of message and audience, and then mix, match and adapt them to the communication at hand.
No comments:
Post a Comment